1) Define what is digital marketing & Its Scope?
Digital marketing is the brand marketing tactics through the internet. It includes various techniques like SEO, SEM and link building.
2) How can you categorize the digital marketing?
The Internet marketing/communication is categorized into two segments
Inbound Marketing: This techniques takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.
Outbound Marketing: This segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums
3.) Explain what is SEO?
Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.
4) Explain what is a keyword in digital marketing ? How important is it from the point of SEO?
“Keyword” in digital marketing is the word that a user’s or person enters into a search engine to find specific information.
From SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.
5) Mention what are the key areas where you can use keywords to optimize the site ranking?
For better page ranking, you must use the keywords in following areas
Keyword in Website URL
Keyword in Website Title
Keyword in Meta tag
Keyword in Web page content
Keyword density in body text
Keywords in Headlines
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6) Explain what is PPC or Pay Per Click advertising?
Pay Per Click also known as Cost Per Click, is a technique used to direct traffic to websites. In this technique, advertisers pay the publisher ( website owner or host of the website) when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.
